Definition July 2023 - web

INDUSTRY. EURO CINE PREVIEW

The inaugural Euro Cine Expo 2022 proved a hit with the international crowd, so it’s coming back bigger and better WORDS. Robert Shepherd IMAGES. Various Euro vision

I ntroducing a new event to what some might call an already-saturated market is always a challenge. However, that wasn’t the case for Euro Cine Expo when it premiered last year. Dedicated to the technology and creativity of cinematography, Motorworld in Munich welcomed over 100 exhibitors and nearly 2000 visitors from all four corners of the globe – and it’s gearing up for a return. Rob Saunders, event director, said he was always confident that the inaugural Euro Cine Expo would be a success. “We have a lighting workshop hosted by James Friend ASC BSC”

“However, the large international attendance is probably what surprised us most,” he remarks. “This is an area we are now looking to grow. We’re excited for another great year.” The 2023 event will take place across five different spaces at Motorworld together with outdoor exhibits. Each space has its own unique environment which will aid in showcasing the different technologies on display. There will also be more exhibits, with two full days of seminars and workshops. “We have two dedicated lighting workshops, one hosted by Astera LED and an Aputure Flex event hosted by Academy Award winner James Friend ASC BSC and Harlon Haveland,” Saunders adds. “Band Pro and BVK will be hosting an HDR workshop. In addition,

we have a virtual production showcase hosted by Teltec. Our seminars will feature topics such as green productions and sustainability, virtual production, inclusion and parity, panels with leading cinematographers, presentations from Imago Technical committee and more.” Following on from the success of last year’s event, Saunders is positive if a little pragmatic about its future growth. “It’s important for us to establish Euro Cine Expo in the international calendar,” he states. “However, we do intend to develop and grow certain aspects of the event while maintaining its focus.” Euro Cine Expo will run from 30 June to 1 July at Motorworld in Munich

VIDENDUM BOOTH 2-009

In partnership with Teltec, Videndum Production Solutions will be showing the latest products from Litepanels, Quasar Science, Anton Bauer and OConnor. Highlights include Litepanels’ Gemini 2x1 Hard, ultra-bright RGBWW LED panels, Quasar Science’s Rainbow 2 and Double Rainbow LED tubes and Anton Bauer’s next-generation block battery system – VCLX NM2. Its VP stage will also incorporate image-based lighting (IBL) technology, allowing studios to immerse actors in the story by synchronising with LED walls and AR/VR/XR graphics. videndum.com

BACK BY POPULAR DEMAND After last year’s success, Euro Cine Expo is returning to Motorworld Munich

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