worklife | IBC preview
IBC the future! Find all the latest kit, trailblazing tech for filmmakers of all levels and more at the annual Amsterdam show
rom cinema cameras and glass to lighting, audio to AI, streaming and cloud workflows, the IBC mega
exhibitors in 14 halls and an expected 45,000 visitors together for four days of technology, talks and serious shoe-leather punishment. Although much of the huge show remains focused on large-scale media production, there’s an enormous amount for indie filmmakers, production companies and content creators too. The kit we want to see For many visitors, the attraction is the latest gear. IBC falls at an important point in the industry’s launch calendar, so the world’s manufacturers frequently show products for the first time. And there is no shortage of camera brands at the event. Sony, Canon, Nikon, Panasonic, Blackmagic, Fujifilm and Red will all have their latest technology on display, making IBC one of the rare opportunities to compare a huge range of systems under one roof. Then there’s glass. Sigma, Fujinon, Irix, Zeiss and Samyang, among others, will be showing their latest optics. And lighting has become an increasingly important part of IBC, with the likes of Aputure, Godox and Nanlite among those displaying the latest LED fixtures and control systems.
show is where every strand of modern content creation comes together. And for a look at some big toys, there’s also a world of broadcast trucks, infrastructure, TV networks and technologies carrying price tags that require several layers of corporate approval. But as the lines between filmmaking, live streaming, content creation and broadcast have become increasingly blurred, Amsterdam’s IBC Show has evolved with them. A solo creator can livestream to an audience that once required a television network to reach. A tiny production company can collaborate internationally using the cloud. Cinema cameras shoot material destined for everything from theatrical screens to TikTok, while AI is rapidly finding its way into editing, audio, grading and production workflows. That is why IBC has become increasingly relevant. This year returns to Amsterdam’s RAI exhibition halls from 11 to 14 September, bringing around 1300
There’s an enormous amount for indie filmmakers and content creators
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September/October 2026
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