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SINCLAIR MOVES PLAYOUT TO PUBLIC CLOUD
HUAWEI’S NEW SERVICE FOR SPAIN & ITALY
Sinclair Broadcast Group (SBG) is moving playout of its KidsClick block of children’s programming fully into the public cloud. The new implementation went live in October and is one of the first times a major US broadcaster has moved a critical operation to a fully virtualised public cloud environment. It is hoped the cloud-native and geo-dispersed environment will allow SBG greater agility, scalability and flexibility. KidsClick is a three-hour block which airs daily on a number of SBG stations. By centralising the playout and ad traicking operations of KidsClick in a virtualised environment using commercialm o-the-shelf equipment, SBG aims to deliver programming and advertising tailored to the requirements of individual ailiates. “The scalability and customisation capabilities that the public cloud approach oers is unlike anything we could do using a traditional, on-premises model,” said founding at the end of 2015. Both organisations have worked separately to promote a standards- based approach to IP interoperability. MNA has been focused on the AES67 open standard for audio over IP and audio over ethernet. Its membership has consisted of companies in the broadcast, pro audio, pro AV and installation markets. In the past two years, AIMS and MNA have executed a formal liaison agreement and cooperated in promoting AES67 technology. The AES67 standard was published by the Audio Engineering Society in 2013. It is designed to enable interoperability between IP-based audio networking systems such as RAVENNA,
Brazil. group of industry leaders,” said Rich Zwiebel, chairman of the MNA. “As AIMS, we will be able to provide a more compelling message to the industry, assuring true industry-wide audio/video IP interoperability across the broadcast, installed systems and live sound markets.” Livewire, Q-LAN and Dante. The organisations hope the merger will improve coordination in creating new IP standards in the broadcast and audio market segments, which have in the past run the risk of developing in siloes. “With the merging of the organisations, we have a larger voice and a single place for technical and marketing discussions amongst a larger Del Parks, CTO of SBG. “And since we’re only delivering this programming for a few hours a day, the flexibility of originating in the public cloud is a far superior alternative to purchasing traditional equipment that would sit idle for many hours at a time.” Imagine Communications’ Versio Platform underlies KidsClick operations. Versio is a software-only, cloud-native playout solution for fully virtualised environments, both private and public. In the KidsClick model, an instance of Versio, running a unique playlist and ad load, is assigned to each time zone. The deployment also uses Imagine’s SelenioFlex File, a file-based processing solution running in the public cloud. SelenioFlex File resources can be applied to pre-produced KidsClick content requiring transcoding, format conversion, bit-rate adjustments, audio processing or other modifications before being played out.
Chinese telecommunications company Huawei is launching an OTT streaming video service in Spain and Italy. The new platform, Huawei Video, will be rolled out this quarter only on Huawei and Huawei’s Honor smartphones. The service will oer both internationial and local content, as well as free trailers and documentaries. Huawei has made content deals with Spanish media companies, including Atresmedia, A3Media and Under The Milky Way. The company has indicated interest in expanding the roll-out to other European countries. IP TRADE ORGS JOIN FORCES The Alliance for IP Media Solutions (AIMS) is merging with the Media Networking Alliance (MNA) to form a single trade association for promoting IP-based infrastructure in the media and entertainment industry. The combined organisation will keep the AIMS banner and continue under the existing AIMS by-laws. The two groups have been in an informal collaboration since AIMS’
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