63 HAPPENING Interview
MAKING CONNECTIONS Having big names such as AWS Elemental and Google Cloud
involved from the start “is a real validation of what we’re doing”
FEED How have you seen BVE changing in response to the requirements of the industry?
CONNECTED TV HAS LONG SINCE PASSED ITS CONCEPT STAGE AND IT ’S NOW ABOUT THE BUSINESS OF MAKING IT WORK
NN BVE has continued to evolve from its roots as a production-based show and broadened its appeal. The one element of the broadcast chain that it was missing is connected media, which we’re happy to bring this year. The BVE seminar programme oers six blocks of seminars that run right through the broadcast production chain in order, and we provide the sixth and final part of that chain. This technology is coming of age and continuing to evolve to meet the ever- increasing demands of an empowered consumer. Connected TV has long since passed its concept stage, and it’s now about the business of making it work. And that’s the Connected Media Europe strapline: ‘The business of connected content’. We’re seeing more and more applications that measure and monetise how consumers are using content. Those will be key themes throughout our seminar programme this year. FEED What will the Connected Media Europe seminar programme be like this year? NN It’s a development of what we started last year. It runs for the full three days of BVE. There are four panel debates – two on the first day, one on the second and one on the third. We’ll have two keynote
presentations each morning – one from AWS Elemental and one from Google Cloud Video. In addition to that, we have other thought leadership presentations which fill the programme throughout the three days. FEED What else can people expect to see apart from the seminar programme? NN Connected Media Europe is a co-located event. It’s not technically part of BVE, but it runs seamlessly alongside. In addition to the presentations running all day, every day, we have our exhibitors, many of whom are showing at BVE for the first time. We also have a studio where we will be filming throughout the show. We’ll be recording interviews with our exhibitors and many other key industry personnel that come by. We edit that footage and use the content on our website, and the interviewees can use it on their own websites too. It gives everyone, including the event, a much wider profile. There’s plenty going on, and we encourage everyone to come and take a look!
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