59 START-UP ALLEY Valossa
YLE helped Valossa identify the most common needs in the content production via its Yle Beta incubation programme. More recently the firm has become focused on forming partnerships with video tool and system providers that integrate its recognition technology as new features in existing products. These include sales and technology partnerships with two media players: Accurate Player – a Sweden-based firm which o ers a broadcast-quality HTML5 frame rate accurate solution for post production workflows; and GrayMeta, which is integrating Valossa technology into its platform. For individual companies and users, pricing is carried out on a self-service basis via Valossa’s online portal, based on analysed video minutes, so that customers pay only for what they consume. For those who want to try the product first, the company is currently o ering 300 minutes of free analysis.
HITTING THE TARGET By providing insight into content types and tools, advertising can be much more targeted
AI WILL ENABLE BETTER CUSTOMER EXPERIENCES, AND THUS MORE REVENUE
“Our price point is very competitive against other video recognition APIs. And the per-minute volume price decreases when the monthly volumes increase,” Niska adds. The solution’s accessibility, numerous use cases along the video content chain and its many technology partnerships has led to a $2 million round of funding to date, including finance from UK-based deep tech investor 01 Ventures as well as from Reaktor Ventures and Butterfly in Finland and a number of angels. But Rautiainen and Niska also hope that the firm’s AI solutions will generate revenue for users too: “AI will enable better customer experiences, and thus more revenue and lower OPEX for our live streaming customers,” Rautiainen says.
FACIAL RECOGNITION Valossa AI can recognise people’s faces as well as their age thanks to constantly
improving technology
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