32 XTREME Olympics
“One more challenge that the Winter Games present is the that the operations are spread out to further locations, with much longer distances between them. The venues during the Summer Games, although more numerous, are normally concentrated within a single metropolitan area.” BBC ON THE SLOPES The BBC Sport website is the biggest sport website in the UK and streamed all the key moments from the PyeongChang Winter Games. The BBC has long realised that its online strategy is at least as important as its broadcast plans. The BBC website featured on-demand clips, bespoke highlights, medals tables, schedule and results, live text blogging and reports. The content was responsive across desktops, tablets and smartphones, with mobile at the heart of design and commissioning. Fans could sign up for mobile medal alerts on the app via top stories as well as updates by country. BBC Sport provides content both on its website and through social media platforms including Twitter, Facebook, Instagram and YouTube. Bespoke content
MORE THAN HOURS OF LIVE SPORT COVERAGE FROM PYEONGCHANG WERE PRODUCED IN VR
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