IGITAL ICE Coverage of the Olympic Games is evolving to meet bigger audiences in better ways Words by Neal Romanek DIGITAL ICE 28 XTREME Olympics
port broadcast has always been an early adopter of new tech. Fans want to be ever more connected to the action, and broadcasters are in an arms
broadcast approach across all the Games at the highest standards of production. OBS produces all Olympics coverage, including providing the International Television and Radio (ITVR) signals of the Games, and designing, building, installing, operating – and dismantling – the International Broadcast Centre (IBC). Part of the OBS mandate is to adapt to meet the requirements of new technology. This year’s Winter Olympics in Pyeongchang, South Korea oered new opportunities for new platforms. “In the past decade, the growth of digital platforms, new technologies and cloud- based services have revolutionised the way the sports broadcast industry produces and delivers content,” says Sotiris Salamouris, OBS chief technical oicer.
race to stay ahead of the competition. The Olympic Games is always in a balancing act when it comes to new technology. The diversity of Olympic events, the wealth of stories and the global nature of its audience, stretching out over a two-week period, oers unparalleled opportunities to reach viewers in new and better ways. However, the defining features of the Olympics brand are excellence and quality. Olympics coverage can’t aord a single technical hiccup and while a trial for a new online service may run beautifully in Seoul, you’re in for trouble if you expect the same results in Cuba. Olympic Broadcasting Services (OBS) was created by the International Olympic Committee in 2001 to be the Host Broadcasting organisation for all Olympics Games – Summer, Winter and the Youth Games. The organisation, headquartered in Madrid, is dedicated to a consistent
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