10 YOUR TAKE Simplestream
OTT CLIMATE GOES CLOUDY Want to be a success in the Words by Dan Finch, chief commercial of cer, Simplestream
here is no denying that recent years have seen a hugely competitive OTT climate develop, with Netflix, Amazon and Hulu leading the way.
new OTT content marketplace? Choose a niche and stick to it. And use the cloud
A report from Statista showed that the number of digital video users worldwide is expected to reach over 800 million by 2021 – with Netflix, Hulu and Amazon accounting for 30% of this total. Digital TV Research predicted the number of global Netflix subscribers will rise to 128 million by 2022 – an increase of 44% from 89 million at the end of 2016 – with international subscribers due to exceed US ones by early this year. The growth and monopoly that these video giants have built has encouraged new services to enter the market – all competing for viewer attention. There are now nearly 200 SVOD services in the US and Canada alone and it’s hard
DAN FINCH: The incumbents make it diicult for new entrants to gain - and keep - a foothold in a market that continues to evolve.
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