Definition September 2024 - Web

BRIEFINGS INDUSTRY

ARRI Rental opens new lighting & grip facility in Vienna

A RRI Rental has expanded its service offering in Vienna with a new 750 sq m facility dedicated to lighting and grip equipment. This addition complements the existing ARRI Rental Vienna office, which will continue to provide camera equipment packages. Located at 7 Haidequerstraße 6, adjacent to the state-of-the-art hq7 studios, the facility will offer convenient access to major transport hubs and the

city centre. The hq7 studios, poised to become a premier European production centre, will further boost Austria’s appeal to international film and TV productions. Headed by Andreas Buchschachner, with lighting expert Ingo Gaertner, the facility will offer the latest ARRI lighting fixtures such as SkyPanel X and Orbiter, as well as ARRI Rental exclusives such as the modular BrikLok LED lights, all-terrain

HEXATRON crane vehicle and compact Hover Dolly with versatile Delta Tracks. Buchschachner comments: “By expanding our presence in Vienna, we are demonstrating our belief in the city as a major European production hub. We have been renting equipment in Vienna for many years and have strong relationships here – we are proud to be supporting the local industry as it continues to grow.”

stakeholders to be nimble and dynamic to capitalise on the evolving landscape. Looking ahead, the remainder of the year is expected to be transformative for VP. Continued advancements in AI and real-time tech are set to drive the industry forward, creating a host of brand-new opportunities. The white paper suggests that those who can adapt quickly and embrace new technologies will be at the forefront of shaping the future. “In times of transformation it is not about how big you are, it’s about how big you think,” said Vū Technologies CEO Tim Moore. As VP becomes integrated into mainstream practices even further, it will redefine content creation standards. The convergence of advanced tech and creative processes promises a dynamic approach to production, making this an exciting time for the industry.

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