ROUND TABLE
for greener applications and more sustainable equipment is growing, alongside the importance of wellbeing and diversity. This shift, coupled with a new generation of filmmakers, is proving a catalyst for change. It’s driving innovation, leading to the development of more sustainable solutions from the latest in LED lighting through to hybrid generators. At Sunbelt Rentals, we are constantly increasing our support for the industry by expanding our equipment offering to include sustainable options, while working to create opportunities for all individuals to enter the industry and develop their skills. MB: In an ever-evolving industry, we pride ourselves on being early adopters, constantly on the lookout for new trends and innovations. The market can be divided into two distinct groups: established users who remain loyal to tried-and-tested brands and technologies, and those who prioritise innovation and cost-effectiveness over brand loyalty. The latter group is focused on the tangible benefits new equipment can deliver, such as improved speed and smarter operations. Take the lighting sector, which has witnessed a significant surge in demand. More and more, consumers are seeking compact, affordable solutions which can be remotely operated, with set-up assistance provided via platforms like Zoom. Brands such as Aputure have swiftly responded to this demand by offering reliable and affordable lighting solutions. Similarly, within the realm of remote monitoring and camera motion, companies like Hollyland and Edelkrone have emerged as pioneers. Hollyland has made strides in providing cost- WE PRIDE OURSELVES ON BEING early adopters ”
MG: At Panalux, we believe this starts with the company itself being approachable. We have experienced teams throughout the company that aren’t only available to existing customers, but also to those who are looking for general advice on lighting and available services. From R&D and manufacturing through to technical expertise, our teams offer support to point you in the right direction. Beyond our online and over-the-phone support, the new state-of-the-art demo room at Panalux London is a place where crews can test any configuration of equipment with advice on-hand within the facility. We also believe in the importance of partnering with organisations in regions where we operate to host workshops, as well as engage in opportunities to further encourage and train aspiring crew members from a diverse range of backgrounds to pursue careers as sparks and gaffers. MC: By partnering with schools and industry bodies, rental companies should be able to point people in the right direction for any training courses, ongoing workshops or work experience.
At Panavision, for example, we’re closely affiliated with the National Film and Television School (NFTS), London Screen Academy, Bournemouth Film School and The Guild of British Camera Technicians (GBCT). We host workshops both at Panavision’s own facilities and externally at an organisation’s location. We also work closely with multiple student bodies to set out dedicated days where they’re able to use our facilities for training. We take great pride in knowing we’ve helped many filmmakers get started in their careers. As a trusted brand in the industry, we have an important role to play in inspiring the next generation. We not only share expertise with current and aspiring filmmakers, but we learn and grow from the feedback of filmmakers to better our own equipment and services. This is the kind of learning environment we want to continue to foster. Def: Can you discuss any notable trends or innovations in the rental industry, and the impact they’re having? MP: Film and television is experiencing a significant shift at present. The demand
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