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Transparent LED is one innovation that stands out. This technology combines visual impact with subtlety, delivering striking visuals while blending seamlessly into the environment”
customers approach, delivering a more tailored and interactive experience. Matt Cole For me, it’s not just about the LED panel but the entire ecosystem that surrounds it. The technical capabilities of a screen – such as black levels, colour depth and brightness – are undoubtedly important but equally critical are the systems driving the content. The performance of media players, including frame rates, compression handling and playback quality, can significantly influence the overall experience. Transparent LED is one innovation that stands out. This tech combines visual impact with subtlety, delivering striking visuals while blending seamlessly into the environment. Ideal applications include retail windows, allowing for engaging displays without obstructing the view of products; or car showrooms, enhancing the luxury feel without overpowering the vehicles on display.
house lighting due to its inbuilt CRMX control capabilities. Andreas Voss The Qatar F1 track and the Dubai Mall both come to mind: they’re flagship installations and serve as exceptional reference cases for 2024.
between viewing distance and pixel pitch. From a distance, it looks absolutely stunning but when you get up close, as I have, you wouldn’t even realise the building is covered by a screen. It actually appears more like scaffolding with flashing lights, which reinforces my earlier point about not applying extra pixels where they aren’t needed. From the intended viewing distance, its an incredible merging of technology and engineering. Once inside, we see the incredible potential of LED for driving immersive storytelling. As the cost of LED tech continues to decrease, I believe we’ll see even-more captivating applications which were once solely the domain of projection technology. Of course, projection will likely remain the most cost-effective way to cover large surfaces with imagery, but it has its limitations – particularly outdoors. Given LED’s durability and brightness, I expect a growing trend of outdoor immersive experiences utilising LED displays in the coming years. Ben Díaz The best example of LED versatility is our Lunabulb. We created it as a high-quality LED light bulb for the film world – a professional luminaire that looks exactly like a traditional light bulb. We know practicals are used in almost every film sequence, as motivating lights are still essential in cinematography. But what’s happening now is amazing; the event crews are using large numbers of Lunabulbs to create huge banners in the style of traditional advertising in Las Vegas or Broadway. We’re also seeing it at festivals as festoon lighting and in fashion events or corporate dinners. Now we’re even starting to see theatrical technicians wanting not only to use Lunabulbs on stage, to simulate traditional lamps, but in hallways or as
ow are vendors and customers improving when it comes to considering sustainability?
Trevor Nichol Manufacturers are constantly innovating for more efficient power usage and more refined controls. We see great benefit in network power switching and sequencing, which allows a control system to completely power down the LED when not in use, then energise in sequence, to mitigate the often problematic surges of inrush and earth leakage during start-up. Many users aren’t aware of the large amount of energy that DVLED screens consume, even when turned to black. Network power management alleviates this issue. As with most electronics, the product life cycle of DVLED remains problematic for end users with sustainable goals. Manufacturing is no longer limited to Shenzhen and there are now sources much closer to home which can help us meet our clients’ sustainable goals by
EDs are deployed in an increasingly diverse array of settings. Can you highlight a recent example that stands out to you? Ross Noonan I don’t think we can overlook Sphere in Las Vegas – it’s a perfect example of the relationship
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