ISE 2025: GUIDE
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IMMERSIVE INSTALLATIONS
ISE 2025 is set to introduce organised tours, taking visitors behind the scenes of major AV installations across the city. Below is a selection of just some of what’s on offer throughout the show. REDEFINING NEWS AND MEDIA PRODUCTION WITH AI AND VIRTUAL PRODUCTION STUDIOS Tuesday 4 February, 14:00-17:00 Grup Mediapro’s CTO and operations manager Emili Planas Quintana, and virtual production manager Isaac Bergada, will showcase its newly refurbished VP studio and newsroom in Barcelona, highlighting the company’s role in revolutionising media production. WHITE RABBIT – THE OFF MUSEUM Wednesday 5 February, 10:30-13:00 Curated with a distinctive Catalan influence, the museum brings together artists from Barcelona and tech experts to create futuristic installations. These installations, ranging from digital artworks to immersive soundscapes,
showcase the vibrancy and innovation found in Barcelona’s creative community.
FC BARCELONA’S BARÇA IMMERSIVE TOUR Friday 7 February, 09:30-12:00
Home to the largest immersive room in any European sports museum, Mediapro Xperiences offers a guided tour through a 500 sq m space featuring an innovative 360° production. This experience employs deepfake technology to bring football legends such as Johan Cruyff, Andrés Iniesta and Lionel Messi to life.
L’AQUÀRIUM DE BARCELONA Saturday 8 February, 11:00-13:00
Presented by Trison, the tour previews upcoming features such as black magic glass overlays on marine tanks, providing a glimpse into the future of experiential design. Highlights of the tour include a 3D façade, a holographic welcome experience and a reimagined ticket hall featuring an underfloor LED digital sea paired with an LED water ceiling.
Behind-the-scenes tours of media studios, immersive art, futuristic designs and more at ISE 2025
BEST OF BOOTHS On the floors of Fira de Barcelona, Gran Via, you’ll find many attendees building connections old and new. Be sure to say hello and visit the following companies:
UNILUMIN (Booth: 3C300)
Unilumin recently celebrated its 20- year anniversary. It provides professional LED application services, including the world’s leading LED display and lighting products and Metasight solutions.
ARGOSY (Booth: 5C440)
Argosy is a premier international distributor of critical infrastructure products tailored to meet the needs of the broadcast, media and AV industries. The company’s range includes cables and connectors, equipment racking,
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