ISE 2025: GUIDE
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T he world’s largest audio-visual and systems integration trade show saw 73,891 visitors last year – the highest of any ISE edition so far – with many countries seeing significant increases in attendee numbers. The 2024 edition took place from 30 January to 2 February, and a total of 363 expert speakers took part in the programme of panel discussions, conferences and presentations. There was also a 7% increase in the number of media representatives covering the show, with the largest contingent coming from Spain itself. ISE 2025 not only has some exciting new additions, but there will also be plenty of speakers throughout the show discussing some of the most pressing AV topics. Here are our top tips if you’re heading to the Fira in February! HOT TOPICS Taking place between 4 and 7 February, ISE 2025 will introduce track sessions. From Tuesday to Thursday, attendees can engage with expert panels on five key industry megatrends: AI, audio, cybersecurity, retail and sustainability. AI AI has been a key topic in recent years, with the use of the powerful technology modernising creative possibilities. Digital analyst, author and visionary Brian Solis will take to the stage on 4 February to present the opening keynote. He will share his vision on how the pro AV and systems integration industry can evolve and innovate through the latest developments in AI. AUDIO One half of AV, audio is a vital component – not only in the live-events space, but at the heart of everything we do. Make sure to attend the audio events – including A Sonic Revolution: The Future of Audio with AI – with speaker Claudia Feiner, who will highlight how smart tech is elevating every rhythm and melody, pushing the boundaries of creativity in sound production. CYBERSECURITY In 2020, Cybersecurity Ventures estimated that annual worldwide cyber crime costs would hit $10.5 trillion by 2025. The cybersecurity sector is LIVE is returning to the Catalan capital for one of the biggest events on AV’s calendar. Here’s everything you need to know ahead of this year’s show! Words Oliver Webb
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