31 NATURAL HISTORY FOCUS Atlantic Productions
extraordinary things, particularly when it comes to recreating history or animating the ancient animal world.” IMMENSE IMMERSION The multiscreen exhibit has been a huge hit. Though Atlantic has been known for its VR and immersive natural history content, in this case, 2D screens in the proper setting have created a dynamic synthesis of CGI content and real-life experience. “When Emily went to the Field Museum for the launch, it was phenomenal to see so much excitement in the kids and the other people as they were moving through these illuminated panels. When you’ve got groups of people and the bones you can see right next to you, that’s a great way of doing it. Virtual reality is good, but that would be another experience of a different kind. I think the museum got it right by going with an experience, which allows you for about 18 minutes to explore it in this way. This narrative, with different screens telling the story, fascinated the youngest to the oldest. The latest technologies might not always be the right way to deliver an experience.”
Smith confirms the excitement that followed the launch: “I witnessed a five- year-old stay for three rotations of the stories, running backwards and forwards following the T. rex with their finger as it moved around the screens. Yeah, it was
quite brilliant to see that audience reaction.” It really shouldn’t be much of a surprise to see children excited by dinosaurs, but it’s not often that documentary producers get to see their audiences physically interacting with the content they create.
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