25 NATURAL HISTORY FOCUS NHNZ
GLOBAL SUCCESS But just how does NHNZ measure its success? “Different programmes’ successes are measured differently,” explains Murdoch. “Ultimately, it’s about audience engagement, government policy changeharr or public standards of acceptable practices. This can be measured through broadcast ratings, online engagement with a partner or sponsor or changes to laws. “ Big Pacific was watched by over 400 million people worldwide, which was a phenomenal number of viewers. The success of Orangutan Jungle School is
IF SCIENTISTS DISCOVER NEWENVIRONMENTS OR NEW SPECIES, CHANCES ARE OUR CREWSWILL BE LOOKING FOR ANY EXCUSE TO GO THERE AND FILMGREAT STORIES
linked to the amount of donations and engagement with BOS Foundation, which helps them keep doing their great work and spread the message about deforestation in Borneo. Saving Africa’s Giants with Yao Ming played on CCTV in
China and was responsible for a change in government policy, which ultimately banned ivory imports from January 2018. Saving Africa’s Giants was also nominated for an Emmy Award for Outstanding Nature Programming, which was a nice
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