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NEAL ROMANEK: What are companies using to create new revenue streams and reach audiences they might not have before?
CRAIG MOEHL: There was a buzzword going around before the pandemic, ‘second screen’. If you went to IBC, or any show, second screen was one of the major themes. But it hasn’t actually kicked off that much. I would very much like to see a renaissance of it, because most people are doing both. They are watching TV as a family, as well as being on their personal screen at the same time. For example, we did something for Coronation Street where, during the ad break, we were streaming live on to an interactive page. Once you’ve got that second screen operation, it’s a platform in itself. JOHN WILLIAMS: Regarding regional advertising, people are into Facebook and TikTok videos, for example, and generally trying to get all outlets covered, aside from the main broadcast operation. This leads to the development of approaches in how this all integrates into your OTT, web and social teams, to help you get that full 360 delivery. You’re then getting supplementary cameras and inputs in the Oculus and Meta side of things. We’re doing VR headsets, so people can have the best seats in the house, and choose which camera to watch a match from. TIM FELSTEAD: There are a great number of technology threads, that relate to the business objectives of data introduction. The ability to watch tracking data of players, for instance, is another relatively recent development. There’s also the introduction of 5G services. These are all developments that are enabling different subscription models. People might pay for that second screen application, and there are some industries doing that already. “WHAT’S NEEDED IS A FUNDAMENTAL SHIFT IN TERMS OF THE PRODUCTION PROCESS”
NEAL ROMANEK: How can we get live broadcast and production down to zero carbon?
CRAIG MOEHL: We all know that carbon footprint and carbon emissions are generated when you move people and kit. If you can cut down on those two things, you are well on your way. If you’re being efficient, that means lower costs, which means either higher profit for you, or a better relationship with your client – that’s what people are trying to achieve. JOHN WILLIAMS: As Craig said, we do have that fundamental issue of shipping kits and people around the world. It’s always on our agenda to try and reduce that as much as possible. But what’s needed is a fundamental shift in the production process, and a move to cloud- based operations. As well as this,
there is a centralisation of resource within facilities – or a change to the production model, where we set up a specific venue to do it. TIM FELSTEAD: I know the answer for not shipping kit around. But that speaks to the real solution: using the minimum amount of shipping and the minimum amount of power. It’s very difficult with sensing equipment, because anything that’s got a sensor needs to be where the action is. And if you want a special sensor that captures four, six or eight times the speed at UHD, then you’ve got to send a special piece of equipment. But there are many other things that can be centrally located. It becomes a question of resource efficiency.
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JOHN WILLIAMS, GRAVITY MEDIA
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