PLUG INTO THE FUTURE
Blu Digital Group launched BluSpot, its new cloud-based ad-marking software, available for licensing to content distributors and digital media service companies. Harnessing AI to take any video and automatically detect ad placement opportunities, BluSpot also validates selected ad breaks, based on a database of custom or predefined rules. “Distributors have had to update their monetisation strategies to keep audiences engaged, as the streaming SPOT THE DIFFERENCE
marketplace has evolved from pay- per-view to subscription, and now to advertising-funded models,” comments CPO George Rausch. BluSpot can be licensed as a stand-alone application integrated with other systems, or licensed with BluConductor. “Making the right choices contextually for ad breaks is crucial, to keep your audience engaged and happy. We are harnessing machine learning and AI, while putting a human-in-the-loop, so ad breaks enhance the viewer experience.”
Signiant has announced Media Engine, a management service that is built into the original Signiant Platform. Media Engine allows the company’s SaaS clients to easily search, preview and take action on assets throughout all of their storage. “Media Engine is a nimble, lightweight service built on the Signiant Platform, which is already widely deployed across the media supply chain thanks to its foundation of fast file transfer,” notes Signiant CPO, Rick Clarkson. “The platform’s unique architecture enables us to bring a variety of disruptive new services to market for our SaaS customers — Media Engine is the first.” Media Engine will come with every Signiant SaaS subscription, extending the value of its products – Media Shuttle, Jet and Flight Deck – well beyond file transfer. This expansion provides additional tools to help media companies streamline operations. ACCESSIBLE ASSETS Tedial has unveiled its new plug-in for Avid’s MediaCentral, which is fully integrated with the latest version of Tedial Evolution. Using simple drag-and-drop functionality, users can easily archive content from the Avid production environment or retrieve content from Tedial’s platform using MediaCentral – a single application that views Tedial as an additional content source or destination. Users browse the Tedial archive without downloading any content. They can then select the Avid MediaCentral location where they want to send the media.
GRASS IS GREENER
Grass Valley’s AMPP offering now provides full support for NDI, allowing users to benefit from a complete end-to-end integration for both on-premises and cloud workflows. With native integration of NDI into the AMPP infrastructure, it is possible to route a vast number of signals anywhere in the world. On top of this, the integration means AMPP provides support for full, graph-based signal flow manipulation, including provision for signal telemetry, routing, multiviewers and remote callers. “Building NDI into Grass Valley technology aligns with our vision to help customers as they transition to the future of media and entertainment, embracing software, cloud and IP workflows,” according to Andrew Cross, CEO of Grass Valley. NDI into AMPP can be used natively with all AMPP applications, including the
Live Producer, Master Control Switcher and full K-Frame production system. “This integration empowers media companies to employ streamlined workflows, giving them the agility to produce and deliver compelling live content,” Cross adds. More GV news came from its press conference at NAB Show, with the addition of free playout on its GV AMPP platform. Removing the playout charge on GV AMPP makes the cloud-native solution far more accessible to media and entertainment companies. “Just like any operating system, there are some core capabilities that should be included,” continues Cross. “Playout is one of these features; it should not be chargeable. By removing the cost of our basic AMPP playout product licence, we will make it more accessible, enabling firms to deliver the content they manage on AMPP effectively.”
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