The media group has also implemented several large-scale social TV projects with its partners, including a charity TV marathon, Save Ukraine — #StopWar , a series of football matches, Match for Peace #StopWarInUkraine , and a concert by popular Ukrainian band Okean Elzy aimed at helping children. The concert was taken up by more than 20 western platforms and ten TV channels. “We’re now a powerful production unit that creates international-level products aimed at helping Ukraine.” Ukraine’s 1+1 rapidly boosted social media offerings to cope with the war. “Social networks are helping us tremendously,” explains Tregobchuk. “There are news projects where the number of subscribers has grown by 70% since the beginning of the war. “Currently, all our social network pages are clearly segmented — there are news resources whose task is
to report on events taking place in the country. They are available in Ukrainian, Russian and English, and have a total coverage of more than 15 million readers.” Instagram account @war_stories_ in_ukraine presents an unvarnished chronicle of the destruction caused by the war, and an English language Twitter account @truth_about_war publishes in excess of 150 tweets every day about the shifting current events. The network is also duplicating the most interesting content in English, and many other languages, on YouTube. GETTING TO THE FACTS Disinformation has become a powerful weapon worldwide. One technique rolled out by Russia early on was accusing Ukraine of committing acts they themselves were preparing to carry out. Among the most grotesque
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