MUSIC MATTERS Svyatoslav Vakarchuk of Okean Elzy (above)
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CHARITY CONCERT WITH UKRAINIAN BAND OKEAN ELZY
Getting the language right has been a key feature of reporting the war. The most obvious example was the global press quickly adopting Ukrainian spellings for place names, rather than Russian ones. In copy around the world, Kiev became Kyiv almost overnight. 1+1 is specific about not saying ‘the so-called LNR (Luhansk People’s Republic) or DNR (Donetsk People’s Republic)’ when referring to the territory occupied by Russia since 2014 – even with the ‘so-called’ prefix. The preferred term is the ‘occupied territories of Ukraine’ (ORDLO). Crimea, too, is always prefixed with the word ‘occupied.’ RAPID MOBILISATION “There is no sphere or branch of business that has not been affected by the war,” says Tregobchuk. “Company executives were forced to reconfigure most processes within a very short time, and learn to work under war conditions; 1+1 Media was not an exception. Moreover, television is an area of critical importance to the state.
“We are a powerful team that comes together very quickly and flexibly. During this time, we have opened two new studios and offices. We’ve also relocated people, providing them with equipment, accommodation and facilitating working conditions. Our team is one of the few that stayed to work in Kyiv, as did our president and government.” The February invasion sparked rapid mobilisation of the press. Six editorial boards now work together at 1+1 to broadcast the news, with a team of journalists from numerous projects collaborating to produce its flagship United News . Additionally, the 1+1 PLUSPLUS children’s channel now broadcasts cartoons continuously. It has initiated an educational project called Learning Without Borders, allowing young people to watch video lessons on TV channels and platforms throughout the week. On the company’s TET TV, morning show Breakfast has resumed, with stories of everyday Ukrainians in its Diaries of War segment.
town of Maryinka, Donetsk region. Journalists Oleksandr Zahorodny, Ivan Holovach and Vitaliy Ovsyannikov survived, capturing footage that fully documented the attack. “We must remember, the war in Ukraine has been going on since 2014. The events that began on 24 February 2022 should be called a full- scale invasion, by no means is this a conflict,” says Tatiana Tregobchuk, 1+1 head of corporate communications.
BREAKING NEWS Yegor Gordeev and Volodymyr
Rabchun, TV hosts for 1+1 Media Group (above left)
WE MUST REMEMBER, THE WAR IN UKRAINE HAS BEEN GOING ON SINCE 2014
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