Q : Can you talk about that adventure? In the past couple of years, Grass Valley has really pushed forward what is possible in broadcast technology, particularly with the GV AMPP platform. Andrew Cross: Grass Valley had the foresight to see that the industry was changing. But we began this years ago – we didn’t just spot this recently. Five years ago, we started investing hugely in moving towards a more compute-based and cloud- based approach to handing all of a TV station’s needs. That’s a fundamental and difficult shift for a company like ours to make.
Normally, companies with the linear broadcast heritage that we have find that difficult. We’re on the other side now, and we’ve done it in a way that keeps us great at the things we’re good at. It’s easy to come up with a new shiny thing, but not offer a path for anyone to get there. We are lucky, because we already have a market-leading position in almost every product category in broadcast. We’re building our compute-based approach on top of that, and giving people a path into it. Q : How did you gauge where broadcasters were and where they could be heading when you started building that path?
GRASS VALLEY HAD THE FORESIGHT TO SEE THAT THE INDUSTRY WAS CHANGING
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