Q : Firstly, congratulations on your new appointment as CEO of Grass Valley! How have the first months been? Andrew Cross: It was a whirlwind, especially coming into a company a month and a half before the NAB Show. But it’s been awesome, and I feel very lucky because the company has got a really strong direction and a clear vision of exactly what it wants to do. And we have great technology already built. Normally, you come in and work out what the direction is, and then have to start building stuff. But what we have done over the past five years with GV AMPP, building on top of what’s already a really strong business, has been wonderful. When I look at the opportunities that
available, there are actually far more than I ever realised. Q : You’ve had a long career in media technology. Can you tell us about that journey? Andrew Cross: I started at NewTek more than 20 years ago and helped build TriCaster. That was one of the first products that allowed a single person to produce a show and stream it to the web. Now, there are hundreds of products that do that, but we were the first – helping to kick off that live- streaming revolution. We went on to create the NDI protocol. We sold the company to Vizrt and I worked there as head of R&D across all their products. Then, a few years later, I came over to Grass Valley to help them on the next adventure.
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