ost people around the world are aware of the global supply chain crisis. Fuelled by regional issues and conflicts, the ongoing Covid-19 situation and a just-in-time
infrastructure that’s lost its sense of rhythm, we are in a time where demand is soaring and the supply chain is still catching up. Similar pressures are simmering in the digital world. “The demand for content is
unprecedented,” explains Bill Admans, chief operating officer at cloud-native supply chain platform Ateliere. “And we have never seen this level of production before, or the utility of content sitting in people’s archives.” THE RETURN OF ADVERTISING The surge in content demand is often attributed to the pandemic, but most media companies already had strategies in place to move into streaming as a primary means of distribution and customer engagement. Netflix and Amazon proved that streaming was a more than viable marketplace and that
audiences wanted on demand. The pandemic was merely the stage to show off what was already occurring behind the scenes. A second wave has been led by ad-supported platforms. There is only so much room in the market for subscriber-supported platforms – and as viewers are choosier about their subscriptions, that market is narrowing, along with potential revenue. New AVOD platforms offer audiences a way to enjoy a wide range of content for free, but also a very lucrative solution for content owners. “What’s interesting about ad-supported video on demand is that advertisers will pay a premium for
WATCH THIS VIDEO WITH QR CODE
THERE IS ONLY SO MUCH ROOM IN THE MARKET FOR SUBSCRIBER-SUPPORTED PLATFORMS
MOVING SUPPLY CHAINS INTO THE CLOUD
@feedzinesocial
Powered by FlippingBook