very much mired in the 100+ year-old technology of film and film-centric workflows. And while you might say that our industry ‘went digital’ a long time ago, we did it mostly emulating the film workflows of the past.” “Content creation has to be more efficient,” says Turner. “There is such a demand now, and it’s only getting worse. The backlog always happens in content creation. If you look at online streaming and distribution, the innovation has been done. But when you examine production pipelines, it’s still whiteboards, files sent by email, and hard drives being carried around from place to place. “This is our chance to rethink what a pipeline looks like. How can we make it more efficient or faster? And that’s not about saving money and reducing production budgets – it’s about giving more time for creatives to be creative.”
INFLUENTIAL Paramount is a key player for Movielabs
MOVIELABS SENT A MEMO TO STUDIO HEADS, STERNLY REITERATING THE 2030 VISION
ESCAPING THE 20TH CENTURY Early this year, MovieLabs sent a memo to studio department heads and C-level positions around the industry, sternly reiterating the 2030 Vision – and explaining in no uncertain terms that cloud-centricity is no longer optional for the industry.
The ‘Urgent memo to the C-suite’ says: “There is a time-critical need for executive awareness and investment to support the future of media creation.” The white paper presses on with: “For our industry, (the) factory floor is a complex supply chain that is still
Download the MediaLabs 2030 Vision white paper here movielabs.com/prodtech/ML_2030_Vision.pdf
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