“For example, every time an election comes around, your coverage soars. This leads to a need to build new studios and facilities just to be used for a couple of weeks,” Snider continues. “Cloud changes that equation, because you can have those resources provisioned on demand. The biggest part of that, for us, has been ensuring the technology is mature enough to make that transition.” Key to the Ross Cloud Production Platform is that it can typically be deployed in two major groups: y Persistent group: a set of ‘always-on’
HEARTBEAT The control room is more important than ever before
services that are constantly available, such as newsroom, media asset management, content gateways and licensing. These are low operational cost instances that power the tools your team uses in pre- and post- production workflows. Dynamic group: services such as control room video workflows, graphics, switching and ground-to-cloud live sources. These are the larger and more expensive instances you want to start and stop on demand, as they are needed by a production. Deployed on a regular schedule or through manual triggers, resulting in significant cost savings.
licence. As far as I know, we are the only ones doing this for a cloud-based offering.” Notably, as Ross continue with this approach, they are additionally offering subscriptions. “This allows us to move to markets where top-tier quality production was never an option. Now it is there, allowing these smaller broadcasters to expand exponentially, at a fraction of the cost up front.” While others provide limited cloud-based resources, Ross Production Cloud gives the flexibility to actually choose your optimal mix of cloud services and on-prem hyperconverged hardware. Ross Video’s cloud concept mirrors a responsibility held by vendors across the board. “Ross is committed to listening to customers, understanding their challenges in the long and short term, and coming in full-force to help with any problems. We support you in coming up with the best possible solution for your company .” Find out more about the Ross Production Cloud at rossvideo.com/productioncloud
y
“Our customers are one of the big drivers behind moving products to the cloud. We do not want to have to tell them: ‘By the way, here is our cloud solution, now you have to retrain everybody.’ It’s the same user interfaces and physical switcher panels in front of you. But the guts of it are in the cloud.” The impact of retraining an entire facility on a new workflow is one reason traditional broadcasters have been cautious about the buzzword, or perhaps ‘buzzworld,’ of cloud production. An all-or-nothing cloud offering seems to be the answer provided by many. Ross Video’s approach is a black-and-white, customer-driven model. “Another differentiator is our flexible licensing. Software licensing, which has always been perpetual, is something the customer continually holds. “With cloud, we are continuing that trend. You can buy our products as a perpetual software
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