NAB Show 2022 saw swathes of launches across the industry – particularly around cloud. Ross Video’s new Production Cloud solution sets a benchmark when it comes to putting customers first
”We’ve come up with two primary technological solutions that allow organisations to make the most of resources and creativity, thanks to lower up-front costs, faster deployment, unmatched flexibility and greater efficiency.” Two solutions Snider refers to are: y Hyperconvergence: the ability to have production, switchers, routers and audio built into one, unified, purpose-built and software-defined platform.
n approach, Ross Video’s stand at NAB was easily visible from the opposite side of the seemingly endless North Hall of
the Las Vegas Convention Center. The bustling booth was crowned with a dangling halo, proudly beaming the Ross emblem. It also acted as a bit of a lifesaver for the FEED team scrambling from one place to the next! Shawn Snider, Ross Video’s vice president of production workflow & cloud services, who has been a stalwart at the company for 15 years, caught us up with all the latest, particularly on a topic hovering on every NAB attendee’s mind post- pandemic: cloud-based production.
Cloud production: launching at NAB, Ross Production Cloud is a suite of tools that provides an end-to-end workflow, that in turn allows a full production control room – or a gallery in the cloud.
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“In short, we are taking all of the tools that we previously had, and making them nimble enough that they can run in the cloud,” Snider surmises. He emphasises a growth in demand, particularly after what has been an industry-shifting couple of years; and how customers are looking for a solution that can accommodate a new, collaborative way of working. A search that could be somewhat difficult in what’s quickly becoming an oversaturated market. As a result, it’s the differentiating factors of the various vendors’ cloud offerings that will be the make or break in this demanding climate.
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