Words by Verity Butler
It was finally showtime in Las Vegas, and the FEED team was there, talking face to face with media tech exhibitors and vendors for the first time since 2019. Here’s our debrief on what we found, who we met and the patterns that emerged
ell folks, we did it. After three years
apart, we finally got the chance to meet in-person. From the moment we set foot in the Las Vegas Convention Center for this year’s NAB Show, there was a sense that something special was taking place. With only a few scattered meetings booked in on the Saturday, we felt a tangible buzz in the air on the LVCC floor. Teams busied around like ants, perfecting their booths, readying for kick-off the next day. The Saturday prep day was helpful for us as a team, to get our bearings. That included walking the brand-new and impressive West Hall (which quickly turned out to be quite the trek from the North and Central Halls) – but then discovering the futuristic solution to that trek: the Loop. A bizarre, underground tunnel, glowing in spacey blue lighting, you could jump into one of a constant
THE WILD WEST Check out the exterior of the Las Vegas Convention Center’s brand-new West Hall. It was so expansive and a fair distance from all the other halls, so the Tesla-powered Loop proved essential transport throughout the show
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