t this past NAB Show, everyone wanted to talk about cloud and NDI ® ,” recalls Sam Leadsom, Vizrt commercial director of global sports, about this spring’s return to the annual Las Vegas mega trade event.
WATCH THIS VIDEO WITH QR CODE
Vizrt, with the acquisition of NewTek and its NDI technology in 2019, has found itself in a sweet spot. The company can provide NDI-enabled IP and cloud solutions married to high-end broadcast technology, at a time when businesses are rethinking how they produce live content. “We have done several POCs with broadcasters, sports federations and production companies, and there’s interest in the abilities of our products in the cloud – and how they integrate natively with NDI. We also have excellent collaboration with providers like AWS and Azure, helping us support those customers,” asserts Leadsom. The pandemic brought the possibilities – and necessities – of cloud and remote production to the forefront of everyone’s minds. How could people do production, when they weren’t able to access their on-premises set-ups? At the height of lockdowns, Netherlands-based marketing and advertising services firm Media.Monks was tasked by a sports league to
THE WORLD’S MOST POWERFUL SPORTS ANALYSIS SOFTWARE
help produce 20 games in 4K UHD. However, each arena could only have two crew members on-site. CREATIVE WITH CLOUD Media.Monks produced a solution that included six unmanned cameras placed around each arena, with live games distributed via AWS. Vizrt’s live- production Viz Vectar Plus offered the company a completely remote solution and secure bridge to the cloud. Media.Monks’ distributed, cloud-connected team was truly international, with members in the UK, US and Brazil.
@feedzinesocial
Powered by FlippingBook