AUDIO DESIGN DESK
CEO: GABRIEL COWAN COUNTRY: USA STARTED: 2020
What’s your origin story? My name is Gabriel Cowan. I am the CEO and co-founder of Audio Design Desk. When I was 20 years old, I was lucky enough to get signed to Geffen Records and went on to receive a couple of platinum albums. In 2000,
I was hired to score a movie for Roger Corman and discovered my love of filmmaking. I went back to school and earned a masters degree in film directing from CalArts in 2008. I then started a company called New Artists Alliance and produced over 20 feature films. Independent filmmaking is not for the faint of heart. You bring everything you know to every production. Having spent so much time creating music, the sound for our films often landed in my lap. Audiences may tolerate bad visuals, but they will not stand for poor sound. Yet the tools we use to create our soundscapes are digital versions of a tape machine, a technology that is over 100 years old. As a result, the process of finding and placing sound for visuals is manual, slow and frustrating. This problem affects every film, podcast, ad and social media post. What are you working on now? Audio Design Desk is the only DAW built for videomakers. It uses a patent-pending AI called Sonic Intelligence to assist creatives in producing sound, resulting in a creative experience that outpaces the competition. It comes with 50,000 royalty-free sounds, loops and music cues, and works as a stand-alone application or through
integrations with Final Cut Pro, Premiere Pro, Avid, Resolve and most other video software tools. Our mission is to replace the manual and frustrating process of sound for video with an experience that is easy, inspiring and fun. What’s next? In January, we won a CES innovation award. In February and March, we started working closely with Adobe and Apple. We launched our Final Cut Pro workflow extension at NAB in April and won product of the year and best of show. Now it is time to raise a seed round, so we can tighten integrations, build our mobile offering, expand marketing efforts and multiply the user base. If you could have anything right now, what would that be? I’ve always wanted a pet dragon, but if that’s not possible, I’d like to amplify our message. Audio Design Desk democratises cinema-quality audio, so anyone can make great soundscapes easily.
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