Sony has been taking its environmental goals seriously for years – but is also on the road to pushing ethical business further. And it’s all part of a wider willingness to do the right thing for humanity
ustainability has become a blanket term that covers a multitude of processes. When we talk about
and our technological, economic and political systems have unleashed a tremendous amount of power in the past few decades. The global push toward sustainability is a recognition that we need to use our power with wisdom and care, if we plan to stick around for the decades to come. Vitally, when a global company puts principles of sustainability into action, the benefits can be huge. “With sustainability, we’re often talking about the environment and carbon footprint – but it’s wider than that,” says Barbara Rosseel, strategic marketing lead at Sony Imaging Products & Solutions. “It’s about inclusion and community impact.” ENVIRONMENT Caring for the environment is still one of the pillars of sustainability. Physics
making a business more sustainable, we may be referring to reducing its carbon footprint or water usage, its recycling policy or even its social impact. It has become so broad an umbrella that it is in danger of losing its meaning. In fact, when we sit down and ask ourselves what ‘sustainability’ really means to our company, it may take some time to pin down the issue. But when one gives it some sustained thought, what becomes clear – is that we, as businesses and individuals, have the ability to cause harm that’s dramatically out of proportion to the benefits we are creating. As Voltaire said, ‘with great power comes great responsibility,’
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