64 START-UP ALLEY Cut2it
Words by Ann-Marie Corvin
This month’s start-ups are a tool for creating and sharing clips from any video, an app television on a mobile device, and a browser- based tool for developing a rich variety of AR experiences for viewing local linear
CUT2IT
One of the rising stars at last year’s NAB trade show, which came out of the show’s new emerging technology hub Sprockit, was cut2it – a virtual clipping company which hails from the education sector. Not only did the Maryland-based company win a Best Delivery award at the show but visitors to its booth in LVC’s North Hall included large media companies, sports organisations and even US comedian and tech enthusiast Sinbad. Their interest was in the firm’s product Videomine – a patented cloud-based virtual segmentation platform that claims to allow users to easily create clips from a video, with the ability to share and add comments. The beauty of the tool, from the content owners’ perspective, is that it claims to be able to constantly reference the original video asset, allowing rights owners to hold on to and track all organic shares of a video asset. The firm’s founder and CEO Gaith Abdo hopes that Videomine will transform these concerns about copyright protection into brand engagement opportunities. “Engagement with social video is where the challenge is now. There are a lot more people posting video clips than
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