57 HAPPENING SportsPro OTT Summit
WWE performers. Roughly 40% of WWE fans are female. WWE offers a great lesson in presenting content across multiple platforms – with experience and strategy honed over decades. WWE was built around live arena events televised over linear TV. Now, its strategy encompasses live and original content on linear TV, WWE’s own SVOD service (its OTT channel launched in 2015) and social media as well as an array of auxiliary live events and performances, as well as licensed products of all kinds. Pay TV, however, still remains its most successful channel. Despite having so much ground covered, WWE is still experimenting with different formats. “We are in the long-form business,” said Brody, “but we believe strongly that short form drives long form. We put a lot of energy into our short-form content.” The
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