53 XTREME Ineos
range of countries, which we transmitted the stories back to.” ON THE DAY The live coverage consisted of five different programmes from one OB van, supplied by Video House, which Preece says was a “first for broadcast”. “We had a programme hosted by British presenters Gabby Logan and Radzi Chinyanganya, broadcast to English-speaking countries, and we did a programme without presenters for foreign language broadcasters. We also had an enhanced feed with graphical signposts directing viewers to content that was being published on ineos159challenge.com.” The website served to offer snippets of information that corresponded with the commentary, so the digital department had the pressured task of consistently shooting, editing and publishing fresh content. But the website was also used to distract viewers from flat moments in the race. Preece says: “If we ever felt the broadcast going a bit quiet, we would put up a signpost to check out the website to
THE FEED ON THEWEBSITENOWHASOVER FIVE MILLION VIEWS, WHICH IS QUITE IMPRESSIVE
see a photo gallery of the team training in Kenya, for example. It was a good way to feed people from the broadcast.” The final feed went direct to a video player hosted on ineos159challenge.com and this didn’t have any graphics. However, this feed was interesting because it facilitated a personalised viewing experience: “Viewers could decide on whether or not they wanted to see splits times, social media feeds or the mini map on the screen, all of which were available in six different languages. We got half a million people doing it that way – although I think the peak was on YouTube, with 800,000 concurrent viewers. The feed on the website now has over five million views, which is quite impressive.”
He continues: “So that was our 360 offering. Covering all host production services, including live coverage, news, highlights and digital distribution.” BACKSTAGE The marathon-turned-sprint was a performance-first project, meaning nothing that anybody did could interfere with Kipchoge’s ability to run his best race. Preece says: “The organisers were scientific about how the pacemakers were formed, how they ran, how Eliud ran, how the pace cars were aerodynamic etc. So working out a camera plan around that was a big mission, actually.” “The pace cars had a laser system fixed on to the top of them, which enabled the
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