28 ROUND TABLE Corporate Video
TUSKIEWORKS: WHAT IDEAS DO YOUHAVE ABOUT HOWTOMAKE THESE KINDS OF TALKSMORE INTERACTIVE, WITHQ&AS BETWEENMR TUSKIE (ORWHOEVER ELSE MIGHT BE DOING THE ADDRESS) AND THE EMPLOYEES?
BRYCE BUTTON: There are a number of platforms that Mr Tuskie can harness to integrate interactive employee and customer Q&As into the stream, whether during the presentation or after. His team can opt to seamlessly bring in chat windows from cloud-based tools like Zoom, Adobe, Connect, Google Hangout and more. For presentations that may have a larger public audience, delivery of video to a public social media platform combined with a social media chat or messaging platform can also be considered. LIAM HAYTER: Skype TX is a definite go-to here for remote contributors, as it allow Skype calls to be brought directly into our TriCaster systems. If you decide to eschew TriCaster in favour of another system we offer our Talkshow units to add SkypeTX to other systems. With our NDI Tools from ndi.tv, you can use Virtual Input to enable NDI with almost any VOIP system. So, if your company prefers Zoom, Webex or Hangouts, we can integrate those too.
Our NDI protocol can also work across VPN (Virtual Private Networks) and depending on the connectivity between your locations we could stay natively within NDI, or you can take advantage of third-party ‘NDI over public internet’ services out there. JEFF RUBENSTEIN: There are many options for interactivity. The better webcasting platforms, such as Kaltura Webcasting, will have a built-in Q&A tool that will allow participants to ask questions during the event. These questions can then be answered in real time by Mr Tuskie’s assistants or filed for later to be responded to on-air by Mr Tuskie himself. Ideally, these questions can be responded to publicly or privately at the discretion of the responder. For polling, we offer built-in polling tools, where questions can be set up in advance or on the fly. There are also a number of additional tools designed for just this purpose which sit outside the webcasting platform proper (such as Slido), which are worth looking at.
TUSKIEWORKS: WE’RE GOING TONEED A LIVE PRODUCTION STUDIO FOR THE BUSINESS. WHAT SHOULDWE BE THINKING ABOUT IN TERMS OF EQUIPMENT? AND IS THIS SOMETHINGWE CANOPERATE OURSELVES OR SHOULDWE BE LOOKING AT BRINGING INA FULL-TIME PROFESSIONAL PRODUCTION TEAM?
BRYCE BUTTON: It pays to think outside the box when building a workflow for corporate video production and delivery. A lot can be done without the large physical sets that traditionally come to mind. Entire sets can be created virtually using a green screen, graphics applications and a game engine like Unity or Unreal. In addition to saving on costs, adopting this type of workflow makes it easy to switch virtual props and set pieces in and out to match what the speaker is talking about in real time. Whatever the path taken, it’s important to work with an internal team and devote time to setting up the cameras and, if needed, bring in outside professionals to assist. LIAM HAYTER: If you’re working with our solutions, we can radically simplify operation through our LivePanel web user interfaces, including custom control panels. We can also adapt our systems for a single operator through to full crewing when required. Kit-wise, I’d certainly start with some NDI-enabled PTZ cameras and a TriCaster, but I’d highly recommend sitting down with us and our channel partners to go through
Mr Tuskie’s ideas in detail and we can build around it from there!
JEFF RUBENSTEIN: A great deal depends here on the formality and level of production value desired. Mr Tuskie may want some of his events to have more of an informal feel, with perhaps occasional more formal events. Or he may want them all to be more formal, and with very high production values. This depends on his communication style and strategy. For less formal events, Kaltura offers a self- service mode for webcasting, where a single person can do a webcast from their desktop with a simple camera set-up and slides. For more formally produced events, where you want to bring in a professional set-up of lights, microphones etc, you’ll either want to engage a production team (for occasional events) or hire one in-house (if these will be frequent enough to warrant a full-time staff). The Kaltura webcasting software itself is very straightforward to use; the expertise in question will be more of managing the microphones, lights and encoders (if desired).
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