26 ROUND TABLE Corporate Video
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OFFICE SPACE TUSKIE WORKS: Hi,
This month, a (hypothetical) space technology company we’re calling “Tuskie Works” asks our experts how to create an internal video channel and use video to boost morale, productivity and even loyalty
we’re the internal comms team at Tuskie Works (not a real company). We are an international brand that specialises in cutting-edge technologies, including commercial developments in the space industry. You may have heard of us. We want to overhaul our corporate communications strategy and have been given a big budget to do so. We want to incorporate new media technologies to enable our executives – especially our charismatic CEO Noel Tuskie – to address and work with our staff in our offices around the world. Can you answer a few questions for us?
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