23 CORPORATE VIDEO FOCUS Internal Comms
BOOTS ON THE GROUND With the right strategy and technology corporate events can be turned into high quality video content
Built in collaboration with technology partners – which include parent company Microsoft, Telestream, SwitcherStudio, Wowza live video marketing platform Socialive and enterprise training video platform Brandlive – LinkedIn Live has been operating in an invite-only beta. It aims to be a go-to online location for conferences, training videos, awards event and quarterly addresses. LinkedIn used to be the platform that everyone was on, but no one knew what to do with. In the past few years this has turned around and it has become an effective social media tool for the corporate world, helping companies with everything from recruitment to brand building. Its effective integration into the business sector – internationally – makes LinkedIn Live a singular force in the world of B2B video. Facebook’s Workplace is another social media-based attempt to offer video tools for business. Workplace has a shallow learning curve, employing the familiar Facebook interface. Workplace offers live broadcasting within posts which is analogous to streaming on Facebook Live. The tools allow granular control of which groups or individuals in the organisation can watch the broadcast, or interact with question or poll functions. “I see more and more
businesses using Workplace as at least one tier of their internal comms,” says Ward. REPLACING FACE TIME Exactly how much will video replace corporate face time in the future is anyone’s guess but it seems certain that the changes businesses need to make as we shut down the carbon economy will mean less travel and more screen time. “The idea of tens of thousands of people all flying to one location may not even exist in ten years. I think it’s interesting to think how you can give something that feels authentic in that space. We’ve done some trials in that space where we’ve done live 360 video streaming for internal comms and it allows you to completely rethink how you’re doing something.” Although are still ok with being hunched over a conference room speakerphone, as business leaders realise the power that video has to engage and persuade inside a business as well as outside, corporate comms may become increasingly video-centric. Executives may have to learn to be producers as well, and employees, audiences.
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