22 CORPORATE VIDEO FOCUS Internal Comms
webcasting product into two parts. The company offers full production services for livestreaming corporate events, but they have also developed a SaaS offering, which they can offer to corporates who have their own internal production teams and studio. “They tend to call us when the people on site need more support for the webcasting. It might be a location that doesn’t normally do a webcast that they would like to present from. Or they might be trying to use an international video conference to produce a webcast from that. Or they just might want higher quality with real cameras put into the video conferencing unit.” Additional management can also be important when the broadcast requires interactivity between a large number of participants. A dedicated moderator can make Q&As and polling run much more smoothly. Groovy Gecko has built interactivity into the latest version of its own platform which allows audiences watching a broadcast in a room to access the same interactivity available to those online, by scanning a QR code with their devices. “That means when you put a poll out, you don’t just put it out to the people online. And it also allows the in-venue audience to type in questions anonymously rather than having to go up to a microphone. It’s amazing how many more questions you get from the room based on that tool. People ask harder questions. We can moderate it of course but we can start to see some commonalities when people can speak freely.” Ward thinks that interactivity in these events can change how the business does its corporate comms. “You see a lot of internal comms which are a video, a PowerPoint and people being spoken to. But more and more you see people going with a more engaging
set-up and you can use the tools to do that. You might use polling to ask the audience what they want to focus on. They’ll engage more and they’ll get the information they need rather than just sticking to ten minutes on each topic because that’s how you’ve decided to structure the presentation.” Interactivity can then affect how the production itself is presented. Rather than being stuck on a stage, you might have the opportunity to move around an area to visit different presenters where they work, producing a workplace intimacy rather than the top-down feel of a mass of people sitting in an auditorium. “It can be a much more modular, magazine-style approach, where people are doing different things, and there’s a change of technique and personnel so you get information in a more interesting way.” SOCIAL LIVE One relative newcomer to the corporate video sector may be set to become top of the heap soon. Early last year LinkedIn launched LinkedIn Live, a video platform built for businesses. THE IDEA OF TENS OF THOUSANDS OF PEOPLE ALL FLYING TO ONE LOCATION MAY NOT EVEN EXIST IN TEN YEARS
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