CASE STUDY JAMIE RAE
ABOVE The conference display Rae worked on for the soft drinks brand, which was shown to over 1500 delegates using three large screens, as well as smaller screens to display 3D content
Clients who had formerly hired BCD for event services were either unaware or less aware of the video services also offered by the company, says Rae. “It relates back towhy clients are often so sceptical about video; they don’t really see its value, which is understandable if they haven’t seen examples of it working. Our website isn’t really a platform for showcasing this either, so I’mpushing to publicise what we do through social media andmore specifically, through YouTube.” Rae notes, however, that 90%of the video content that BCD creates is for closed doors, but the other 10%that does get signed off can be used to promote what they do. “Dan and I are now also having conversations about how to develop this creative department into somethingmore than just supporting event teams. We’d love to be getting briefs specifically for video production or design,” he says. “We’re not set up within the company to be doing that sort of thing just yet, but even if it’s just one or two projects a year, we could become our own powerhouse of creativity, where we not only support events but makemoney for BCD in other ways, and I thought YouTube would be a good shop window for that,” he concludes. You can find out more by subscribing to BCD’s YouTube channel at youtube.com/ user/ZibrantOnline
“But it’s this really nice, high-end, contemporary art deco place with leather sofas and velvet pink plush cushions, and I could see that from their website. I also called the club up to ask for room dimensions and for more images, so that I could see exactly where the windows are and where the natural light is coming from,” he explains. When it comes to lighting, Rae likes to use natural light first and foremost, with other lights to support that. “But being a freelancer, it’s just what I’m used to,” he adds. “You have to be light on your feet because you don’t have the capacity to – for example – carry four massive lights with all the cables, dimmer switches, gels etc. You have to work with what you’ve got,” he points out.
With a little help frommy friends Rae and his teamwear a lot of different hats, but it’s this ability to possess interdisciplinary skills that makes doing what they do work. “Nick’s themain editor, but sometimes I will help himout and likewise. He will jump on a camera when I need him to. We each have our core skillset, but we’re able to bounce our creativity off each other and provide support, which is not something I was used to as a freelancer” he says. “Before jumping on board at BCD, my position was filled – in part – by Nick and various other freelancers, and although what they were creating was great, it wasn’t being recognised. So, when I joined, I saw this fantastic opportunity to develop and grow the video side of the business.”
More information
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PRO MOVIEMAKER AUTUMN 2019
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