Pro Moviemaker Autumn 2019

JAMIE RAE CASE STUDY

sequence of 24 . Clocks ticking, countdown timers, people looking serious.” Pitching and storyboarding video ideas to clients is an aspect of his new role that Rae relishes. He says: “In the past, I’ve found that clients are often sceptical about video because they don’t like being filmed, but the ability to pitch an idea before we film it encourages discussion and more ideas to develop.” The team also created a video about brand’s supply chain, with filming taking place at some of its premises in the UK. They also shot four videos about environmentalism in four different locations – one being an Asda supermarket – and did projection mapping, which projects 3D images onto blank surfaces. Rae explains: “We had the main screen and, on either side of that, we had two more screens of the same size. It was such a big event, with over 1500 delegates, so we had the video content playing on all three screens. Then, on either side of these screens, we had three columns, all different sizes – they looked a bit like a bar graph – and onto those we projected 3D content to coincide with the content on the screens. Sometimes, when no videos were playing, fizzy drink bubbles would float up and down the columns.” Filming the event itself required both Hamilton and Rae on site, as well as the help of two external cameramen. Rae says: “I did a little filming as people were arriving on day one, but I mostly stayed with Nick in the edit room to “I was apprehensive before deciding to work full-time, because I feared I wouldn’t be able to create what I wanted to create”

ABOVE RIGHT Jamie Rae, creative video producer (right), and Nick Hamilton, senior video editor and animator (left) BELOW A film being shown at the BCD Meetings & Events conference

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AUTUMN 2019 PRO MOVIEMAKER

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