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H onesty is the best policy, or at least that’s what my mum used to tell me. So, cards on the table, before we started working on this issue, I had no idea what the metaverse was. It was a construct that my ageing brain struggled to conceive, let alone grasp what opportunities it presents. Ditto cryptocurrencies. If you’re in the same boat, may I suggest that you head to this month’s round table feature (page 51) in which key industry figures explain its potential. For those seeking more traditional Definition fare, this issue also has much to offer. We’ve got the detail on the Alexa 35, Arri’s first camera launch in three years, plus a fascinating insight into the Netflix mega-franchise that is Stranger Things . Not only did DOP Caleb Heymann have to deal with the pressure of working on one of the world’s biggest shows... he had the added spice of shooting as productions emerged from Covid-enforced lockdowns. I mentioned last month that I’m keen to get feedback on the magazine. You can always get in touch on the email below, but I’ll also be at Euro Cine Expo in early July, so feel free to tap me on the shoulder. Just don’t ask for an explanation of bitcoin.
Roger Payne
51
EDITORIAL DIRECTOR
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Definition is published monthly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without prior written permission of Bright Publishing Ltd. Definition is a registered trademark of Bright Publishing Ltd. The advertisements published in Definition that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted in sterling, euros and US dollars are street prices, without tax, where available or converted using the exchange rate on the day the magazine went to press.
EDITORIAL DIRECTOR Roger Payne rogerpayne@bright-publishing.com FEATURES WRITER Lee Renwick CHIEF SUB EDITOR Alex Bell SUB EDITORS Matthew Winney & Harriet Williams CONTRIBUTORS Verity Butler, Adam Duckworth, Matty Graham, Mel Noonan & Phil Rhodes
PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck
Cover image Stranger Things | © Netflix. All Rights Reserved.
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3. JULY 2022
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