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Photography News talks to Sony’s Hiroyuki Matsushita about the company’s intentions in the full-frame camera market Full frame ‘very important’ to Sony
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Words by Terry Hope
Full-frame CSCs are here and Smart Remote Control for adjusting settings and releasing the shutter from your smart devices. Both cameras are available to pre-order now; the A7 is priced at £1299 while the A7R will cost £1699. Both prices are body only.
The new line-up of cameras from Sony is a clear demonstration of intent from the company: full frame is key to its future direction. “Full frame is very important to us,” con irms Hiroyuki Matsushita, senior manager at Sony’s product planning division. “People are continually looking for more quality in their images, and full frame is a way of providing that. However, up until now if you wanted to go down this route you needed to buy a DSLR that would be big and heavy, and that might be an issue if you are travelling and need to carry your kit with you. “The A7 is a step up from the APS C format that is compact and lightweight, while the A7R is a genuine 36-megapixel model with the low-pass ilter removed that can meet the needs of the high-end enthusiast and, potentially, the professional user as well. Meanwhile the RX10 is a premium full-frame bridge camera that, in tandem with a 24 200mm lens that o ers a consistent f/2.8 aperture throughout its range, can deliver a fantastic performance while covering most eventualities that any photographer might face. Once again it’s light and easy to carry around, and the huge focal length range that’s covered enables photographers to work with just the one lens rather than having to carry others around with them.”
π To find out more visit www.sony.co.uk.
People are looking for more quality in their images and full frame is away of providing that
Hiroyuki Matsushita
High quality all-in-one uses A7 technology Premium Sony bridge Sony has a new premium compact – the RX10 – that features the same 20.2-megapixel Exmor R CMOS sensor, but also has the newBIONZ X processor seen in the A7 cameras and a Carl Zeiss Vario-Sonnar T* lens with an 35mm equivalent zoom range of 28- 200mm and a constant f/2.8 aperture. It o ers Raw shooting, DSLR-like control, Wi-Fi and Near Field Communication, and the body is magnesium alloy and resistant to dust and moisture. It’s available from mid-November priced at £999.
BELOW Five new lenses were unveiled alongside the A7 and A7R.
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Zeiss-branded optics are among the latest additions New lenses for A7 series
SteadyShot – these are a 28 70mm f/3.5 5.6 lens and a premium 70 200mm f/4 lens that’s the irst G series lens with an E-mount. Sony’s full-frameA-mount lenses canbeusedwith the A7 and A7R with the new full-frame compatible mount adaptors. The LA EA4 adaptor includes Translucent Mirror Technology for faster phase- detection AF, while the LA EA3 simply converts the mount. Alongside these announcements, Sony also unveiled a new A-mount lens, an updated version of its 70 200mm f/2.8 G lens that’s four times faster than the previous version.
The A7 and A7R adopt the E-mount of Sony’s previous NEX cameras, and they’re the irst to combine this mount with a full-frame sensor. That’s why no fewer than ive new full-frame E-mount lenses were announced alongside the cameras, with adaptors also available to convert Sony’s A-mount DSLR lenses. Three of the ive new E-mount lenses are Zeiss branded, including 35mm f/2.8 and 55mm f/1.8 T* Sonnar prime lenses, as well as a 24 70mm f/4 with Optical SteadyShot image stabilisation. The other two lenses from Sony also feature Optical
π To find out more visit www.sony.co.uk.
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Issue 1 | Photography News
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