INDUSTRY. NAB REVIEW
Sony has taken things one step further with Europe’s first Crystal LED VP studio, which offers a one-million-to-one contrast ratio, HDR capability, fan-less operation and more. “Virtual production was at the heart of our offering this year,” said Olivier Bovis, head of media solutions at Sony Europe. “The show clearly proved this new and exciting technique is rapidly advancing and is set to become commonplace in the industry.” GADGETS AND GEAR Cameras and LED displays weren’t the only technologies on show. There were lenses, drones, mics, tracks and tripods among the innovative accessories and devices at NAB. DJI had an extensive booth hosting its ecosystem of products including the new Inspire 3 drone, which offers dual remote control, dynamic legs and 1TB of storage space. Motion Impossible also showcased three products: the SkyTrax, MagTrax and Tower Control Add-On. SkyTrax can repurpose the existing Agito Trax system, suspending it in the air, while MagTrax is a magnetic strip that promises more adaptability than a traditional track. “Cameras and LED displays weren’t the only technologies on show. There were lenses, drones, mics, tracks...”
SHOWSTOPPER The Unreal Ride demonstrates motion control technology and virtual production LED volumes
This year’s NAB Show proved one thing for certain: in-person conferences are officially back in full swing. With attendance surpassing 65,000 and 166 countries represented, the media production industry well and truly showed up for the centennial celebration. In three short days, we connected with hundreds of individuals and tonnes of innovative organisations. We already cannot wait to see what is in store for next April.
The Tower Control Add-On, meanwhile, allows operators to move a tower up or down without using pedals. Also new to the market are two Flex Zoom lenses, part of Canon’s Cinema series, and a wireless microphone system from Deity. Meanwhile, Miller Tripods completed its Cinx Range for professional cinematographers, and DoPchoice revealed new light-shaping solutions, such as a universal Snapbox and the Sumomax kit.
Creative conversation
“I have decided that there are no bad ideas… it’s either not its time, or it’s not the right context.” Brett Goldstein graced the main stage to discuss his creative approach to writing, acting, stand-up comedy and everything in between. The conversation – moderated by Ashley Nicole Black – drifted from Goldstein’s background to what it’s like in a writer’s room, to fears, dreams and working with Harrison Ford. The talk was like watching two friends catch up, which it was – Goldstein and Black work together on Ted Lasso , which is now in its third series. Goldstein is also the co-creator of Shrinking , the host of Films To Be Buried With as well as the winner of multiple Emmy awards.
BIG NAME The team took a chance to learn more about this industry star
54. DEFINITIONMAGAZINE.COM
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