24 CONTENT FOR KIDS Safeguarding and Wellbeing
CHILDREN MAKE DIFFERENT CHOICES TO PARENTS. KIDS DON’T NECESSARILY GO WITH THE BIGGEST BRANDS
“We are also very diverse and inclusive,” says Chojnacka. “That’s one of our missions, too – to make sure that the content comes from various sources and covers a variety of subjects.” With the company since its founding, Chojnacka and Hopster CEO Nick Walters understood early on that mobile devices are a key delivery mechanism for kids’ content and that the ability to make your own choices around content is the secret sauce to help it outpace linear TV. “There was this big revolution happening, and Nick thought the big media companies would be quite slow in grasping it. And you can see with the traditional linear TV channels that their ratings are declining, especially in the most developed markets, like the US. It was right to follow the technology, but also to make sure our technology provides a much better experience for the kids,” says Chojnacka. KIDS FIRST As a platform trying to put kids’ wellbeing first, Hopster is ad-free and also uses no in-app purchases. The company also has a measured approach to content autoplay.
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