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Qumulo harnesses the power of the public cloud to provide easy remote work and rapid scalability to top effects house, Cinesite
here is an explosion happening in the media and entertainment industry right now, according to Barry Russell, SVP & GM, Cloud of Qumulo. “There used to be a constrained pipeline that took content right to consumers, but now with so many people suddenly spending more time at home with streaming services, there’s a greater need for content,” he says. “But that content is getting more bottlenecked up the chain. Having a scalable, burstable cloud solution is where we see a lot more opportunity.” Seattle-based Qumulo offers a software- defined data platform for providing rich analytics and content for workloads that use file APIs. Its scalable, distributed system can run in just about any environment, from on-premises infrastructure to cloud, and is built to meet metadata and workload needs across many industries, including media and entertainment. The media and entertainment industry has always had the challenge of how to store large amounts of data. In building movies or TV shows, there is a great deal of file data that has to be managed, moved quickly and manipulated in real time, for everything from rendering to colour correction to ingesting raw footage.
“The challenges that media and entertainment has with data are really ahead of most industries,” notes Russell, “because data is key to how media companies generate content and revenue. It’s amazing to think of the phenomenal amounts of data and processing required. “I always look back to Jurassic Park , many years ago, pushing computing to the edge of what it was capable of. Whereas now, we have a completely different set of problems – how do we have flexibility with how we use and consume all that computing power to create the content?” VFX and animation house Cinesite has recently adopted Qumulo, running on AWS, to support the heavy lifting it needs for rendering. By connecting Cinesite’s in-house applications to Qumulo, the company can better supply video editing, animation and rendering resources to remote artists and staff without impacting production quality or timelines. It can also easily spin up render nodes in the cloud, which can reduce bottlenecks and help the company meet critical deadlines. Once a company has promised it will deliver content, it needs to meet that time frame. With finite on-premises infrastructure, this can mean late nights
WE’VE SEEN A LOT OF OUR CUSTOMERS WHO WERE NEVER THINKING OF CLOUD ARE ALL OF A SUDDEN LEADINGWITH IT
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