11 YOUR TAKE News
their deliveries in advance in order to optimise the broadcaster ’s efforts. To that end, our systems collect and aggregate content for stories in containers, so all departments have visibility into all of a news story’s assets in one place at the same time. This story-centric approach sits at the centre of the modern newsroom, with online, radio, television, social and more utilising those assets to produce material for cross-media delivery unhindered by geography. Automatic publication reduces effort, so stories can be taken online swiftly and securely. For our customers, the move to this way of producing news has, at times, been a challenge. The power structures of the newsroom have shifted, and the glossy TV formats and magazine shows have had to relinquish their position at the head of the pack. But the resultant workflow is much more responsive, which is benefiting broadcasters and journalists in a time when the eternal demand is to do more with less budget. That has meant newsrooms and individual journalists have had to become more efficient and utilise their resources carefully and with foresight. Journalist buy-in is rarely an issue, as it was in the early days of moving to non- linear systems. As long as jobs are being seen to be safeguarded, news teams are happy to be given tools that enable
AI is also having an impact. Not only is it starting to make inroads into fake news detection, which is an important factor in triaging ‘user-generated content,’ it is proving invaluable for automating some of the mundane tasks involved in producing broadcast video. You might even feed an AI program with video footage and have it quickly produce a branded video with background music ready for broadcast. This sort of assistance will be invaluable as the demand for content is only going one way – and that is upwards. Over the next decade, an even wider variety of social media platforms will continue to become established, as well as new OTT platforms, specifically in the news space as competition to existing broadcasters. There will be even more channels, as the use of techniques such as object-based media will allow news outlets to produce individually tailored broadcast programmes targeting more refined special interests. The news workflow of the future will be centred around producing stories. The platforms they are being produced for will become less important to the newsroom, and automated tools will widely assist the production process and immediately target to specific outlets. The modern newsroom has transitioned to becoming output agnostic – the newsroom of the future will be built that way from the ground up.
THE POWER STRUCTURES OF THE NEWSROOM HAVE SHIFTED them to be quicker and more responsive on a widening range of platforms. It can still sometimes be difficult to persuade a worker that a two-minute process for them can save three hours or more downstream for the organisation as a whole, but the benefits soon become obvious once people engage with the process. NEW OPPORTUNITIES There are more disruptors coming to the world’s newsrooms, too. The cloud is an obvious one, and its ability to allow people to work remotely with more power and efficiency than ever before promises to reshape newsrooms once again. We can see smaller production sites becoming much more central to many organisations as a result, and at some point in the future, the idea of the newsroom as a contiguous physical space dedicated to a sole task might end up disappearing, too.
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