EDUCAT ION
EDUCAT ION
Open House ALMOST NOTHING AFFECTS PURCHASING DECISIONS MORE THAN THE WEATHER. COULD THE SUMMER SUNSHINE HELP YOU CHOOSE YOUR CHILD’S SCHOOL? A ccording to the British Retail Consortium, nothing – apart from the economy – affects people’s purchasing decisions other factors like exam results and quality of teaching being equal – seeing a school with a top-notch swimming pool on a radiantly beautiful day gave it the edge. Swimming pools aside, there are other have three terms’ progress under their belts. Visit in May or June and – like the trees and plants outside – what you’ll get is the sense of a school in full bloom. This doesn’t just matter because it’s
more than the weather. Being exposed to sunshine makes people buy more – and be prepared to spend more on their purchases, according to a 2010 study by Kyle B Murray. The more sunlight we’re exposed to, the better our mood (it’s down to higher levels of serotonin) and the more predisposed we are to buy things – indeed, some canny retailers replicate this feel-good approach with bright halogen lighting. It might be pushing it to suggest that the weather could affect the decision to send your child to a particular school. But given that sunshine can affect major purchases, such as cars and houses, it wouldn’t be wholly surprising if – all
good reasons for visiting one of the schools in our area towards the end of the academic year. A major advantage is that by the time the summer term rolls round, pupils will
colourful and interesting, but because it can give families a real sense of what’s been achieved. “One of the nice things about coming in the summer term is, ultimately, u
“Being exposed to sunshine makes people buy more”
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