ADVERT I SEMENT FE ATURE . DISGUISE
PUSHING BOUNDARIES Darmah, fully utilising disguise’s extended reality (xR) technology, made history with TV Azteca’s Tokyo 2020 Summer Olympics coverage
RETHINK STUDIO SPACE TO EXTEND YOUR REALITY The extended reality solution from disguise gives broadcasters creative freedom to wow audiences, while enabling streamlined production workflows
WHAT IS DISGUISE’S POWERFUL XR SOLUTION?
core costs. Throw in the need to achieve sustainability and carbon-neutral production targets, and you’ve got the perfect storm. In this current climate, broadcasters and content creators can only sink or swim. One way that more broadcasters are gaining a competitive edge is through extended reality, or xR for short. xR is already a tried-and-tested technology that allows broadcasters to realise vast, imagined worlds. This is now possible without the need to build extensive hard sets, travel to distant locations, or rely on green screens.
THE BROADCAST INDUSTRY has seen the adoption of more remote and nimbler production processes because of the pandemic. This is a result of social distancing to some degree, but also due to budgetary concerns. Changes have also arisen from fierce competition for viewers, with consumers adopting new platforms – and direct-to- consumer content providers such as Netflix, Disney+ and Amazon Prime Video. Broadcasters are feeling the pressure for audience retention and maintaining advertising revenue, and are looking for new ways to impress, while cutting
A pioneer of extended reality technology, disguise’s software-on-hardware solution creates a powerful workflow. It takes photorealistic content from graphics engines like Unreal Engine, projects it to LED display panels, and uses live, real- time tracking data so that graphics change as the camera moves. This creates an immersive setting for talent and crew in- studio – and viewers watching the show. The sets incorporate data, imagery and video that change in real-time, enhancing the creative capabilities of the content.
16. DEFINITIONMAGAZINE.COM
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