INDUS TRY. IBC SHOW PREVIEW
SEAGATE Today, media and entertainment companies are creating remarkable amounts of content with increasing resolutions, resulting in a vast quantity of data. But managing it, so it can be easily shared, analysed and accessed across the media chain remains an enormous challenge. Demanding video streaming services, higher camera resolutions and broadcasting formats – and the need for quality content – are overwhelming old storage infrastructures with a deluge of video and image application data. Meanwhile, media teams are becoming increasingly distributed and reliant on remote collaboration. Support your workflows at every step of the data journey, with comprehensive storage solutions for creation, migration, production, post-production and cloud from Seagate. The team will demonstrate how to harness the power of world-class security, and efficiently manage
EMEA region now. Join Seagate at IBC 2021, stand 7.C12, to learn about its full portfolio of storage solutions for mass data management in the M&E industry.
workflows through cost-effective solutions and scalable collaborations. The new Lyve edge-to-cloud mass storage platform is available in the
Hedge Hedge makes smart software for filmmaking and post-production. This year, it will be debuting and demoing the Postlab for Media Composer, which enables you to edit and collaborate remotely with Avid projects from anywhere. For Final Cut Pro and Premiere Pro teams, the company will also display Drive, its cloud storage solution that’s as easy to use as a local disk. Hedge is also the name of its flagship product, the de facto standard for camera file offload, transfer and backup – from multiple sources to various destinations. For storing huge quantities of production media, Canister is its modern, fast and safe LTO management engine. It’s an important year for Hedge, with new investment and significant growth. The company is famous for its friendly and efficient support – and listening to its customers – so don’t forget to go and talk to the team about its products on stand 7.A60. They want to know what you’d like to see, and show you what’s in store for next year.
Editshare Attendees are invited to celebrate creativity on stand 7.A35. Editshare’s senior leadership team and experts will be on hand to demonstrate its flagship Flow media management system, and EFS software-defined storage innovations. “IBC is an important connection point for the industry. It’s where we have ‘hallway’ conversations, impromptu get-togethers, and network with friends, customers, colleagues and partners. This year, we have quite a bit of catching up to do!” comments Conrad Clemson, Editshare CEO. Flow acts as a control layer across storage pools, with fast-production tools, and exceptional asset/metadata tracking. It brings Premiere Pro, Media Composer and DaVinci Resolve into one workflow, enabling real-time access to assets from anywhere, in a mixed editing environment. This will be shown alongside EFSv – making a debut after its 2020 announcement – and its seamless proxy editing capabilities. The patent-pending workflow reimagines editing in the cloud to cut costs by up to 75%.
Note: At the time of print, IBC was set to go ahead. But, as Covid-19 restrictions continue to tighten around the world, it’s possible the event has moved strictly online. Not to worry! Head to show.ibc.org , where everyone can attend.
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