INDUS TRY. IBC SHOW PREVIEW
MUST-SEE PRODUCTS
Shure Shure is delighted to confirm it will attend IBC in person this year, sharing insights into what the future holds for broadcasting and entertainment technology. IBC is an excellent opportunity to learn more about industry trends and market needs, through face-to-face conversations with customers. The audio expert will be found at stand 8.C75 in hall 8, which will be divided into three zones – Film & TV Production, Broadcast Studio and Content Creation – meaning there is plenty to see and do. Shure will showcase its broadcasting portfolio, and products like the PSM 1000 monitor system, TwinPlex lav mic, and more. Additionally, for the first time ever, the company will exhibit the latest addition to its pioneering Axient Digital wireless system – the ADX5D portable receiver. It boasts premium wireless capabilities, and is aimed at professionals in broadcast and film.
QUASAR SCIENCE Visitors will be able to discover the entire Quasar Science Rainbow range of linear LED lights. These utilise more than one quintillion diode combinations to produce over one billion unique colours, enabling the engine to reproduce hues with great accuracy. CCT control delivers an equal amount of colour change throughout the entire Kelvin range, while the company carefully calibrates all CCT spectrums to its TM-30 reference, to produce a high- colour rendition for the best photographic quality. Following research into gel spectrums, Quasar Science has refined the definition and calibration of saturation produced by the lights. The Rainbow
range also incorporates hue normalisation to create an even exposure, for a smooth, natural-looking light that’s perfect for cinematography. The metamer control feature enables creators to manipulate the spectrum of any chosen colour or XY coordinate, allowing for spectral duplication by replicating the fingerprint of other light sources. Cameras can record consistent lighting across multiple light sources on set, removing the struggle of trying to match manually. It’s possible to animate colour rendition changes in- camera using metamer control, enhancing freedom of expression. Find Quasar Science at IBC, stand 11.D20.
Atomos Find a large range of Atomos products at IBC, including the Ninja V+, Shinobi 7 and Ninja Cast, all released in 2021. The Ninja V+ arrived on the scene back in April, wowing with the world’s first 8K Raw HDR monitor/recorder capable of delivering up to 8K/30p and 4K/120p continuous recording in Apple ProRes Raw. The monitor utilises the new Atomos Silicon chip, AtomOS 10 and ProRes Raw to deliver high resolutions and frame rates. Released back in May, the Shinobi 7 is a sleek, seven-inch HDR screen offering a calibrated peak brightness of 2200 nits, enabling it to operate in the brightest environments. The Shinobi 7 is well-suited as a director or focus puller’s monitor, and functions as a program or preview display – perfect for video switchers and vloggers. On display will be the Ninja Cast, which combines the Ninja V and AtomX Cast, aimed at creators making broadcast-quality multi-camera video. It can also enhance virtual meetings, conferences and remote learning. Find out more at stand 11.C10.
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