After years delivering music to American homes via satellite, Music Choice makes the transition to distribution over IP MUSIC CHOICE ROCKS UP WITH IP DELIVERY
technology to music services. It has since grown into a massive resource that broadcasts live music feeds to multichannel video programming distributors (MVPDs) across the US, reaching 54 million households via linear television, VOD, OTT and mobile applications. The Pennsylvania-based company – jointly owned by AT&T, Comcast, Charter Communications, CommScope, Cox Communications, Microsoft and Sony Corporation of America – felt the time was right to move off-satellite, to primary distribution over IP. While MC’s utilisation of C-band satellite services was working well to deliver its core set of music channels, audience consumption patterns and platform choices have changed. The network wanted to offer alternative services for MVPD customers, including direct messaging, custom channels, or extra pop-up channels
usic Choice (MC) is a music service that has been innovating for more than three decades now. The company was born
from electronics manufacturer General Instrument, when it started applying its digital signal processing
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