solve this second issue, VisualOn has partnered with real-time communication platform Agora. The WatchParty solution also offers echo cancellation, to resolve noise issues and feedback that can be produced by multiple speakers in real time – and support for iOS, Android and HTML5 platforms, for both live and VOD. The pandemic has meant more viewers for streamers. Along with the increased business, comes greater traffic, and the need to keep a closer eye on user experience. So, VisualOn has also been working on technology which can operate on the server side, to improve coding efficiency. The technology encodes based on the type of content being served. “I think it will have an impact, not just on the user experience, but also on cost savings for both the streaming companies and the end user.” Yang notes that investing in these new features can help differentiate streaming companies looking to distinguish themselves from traditional ways of presenting content. “Streaming companies need to look at what they can deliver that is better than the broadcast TV experience. One option is personal involvement for the user when streaming.”
A DIFFERENT VIEW VisualOn provides synchronised, multi-angle broadcast
on the same synchronisation principles, applied to two problem areas. The first is the content playback, when everyone in the watch party needs to see the same thing at the same time. The second is synchronisation of communication between viewers – anything from text to live video – which can’t happen without very low latency. To
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